Sanavita is the best brand for Italians thanks to its quality and convenience

The story of Sanavita

It was the year 2006… While Turin was in turmoil for the Olympics and an air of renewal was blowing, Sanavita was making its entrance for the first time among our brands! A full 15 years after its birth, we would like to introduce you to this historic brand for Paladin Pharma, telling you how it was born but, more importantly, how, over the years, it has made its way, winning its place in the vast world of parapharmaceuticals.
Initially, the potential that this brand could have was not understood: for a few years it remained somewhat on the sidelines, until an employee of our Scientific Division, starting from a basic concept “a healthy person, is a happier person“, analyzed the new market trends and proposed developing a line to meet the new consumer needs: good , quality products, but with an affordable price. Proposal that was enthusiastically accepted by the administrator, who decided to invest in the project. For a long time the laboratories have been working tirelessly on the development of this new line, but only one small (and not insignificant!) detail was missing: the NAME!

The birth of the name Sanavita

It was necessary to find a name that could best represent the spirit of this ambitious project. From the archives popped up this mark from 2006: HEALTHY LIFE, a life “wholesome and healthy” – just what was intended to be communicated!
At this point from a small idea hatched by a far-sighted employee, a solid and concrete project came to life, which now boasts more than 40 high rotating products in the pharmacy. Since 2009, Sanavita has never stopped growing. And while she initially set out to be an alternative to the market leaders, she has now herself become a promoter of innovation, seeking to diversify herself from other products on the market by working tirelessly on research and development and testing patented and effective formulations. By now, Sanavita is a well-known brand and has succeeded in building the loyalty of consumers who look for it on the shelves, recognizing its quality over its competitors. And it also finds a lot of acceptance on social thanks to the user groups who daily believe in us and support us! In short… a real (and convenient!) novelty for the consumer!